How to write an “About Me” page in your online portfolio

Having an online portfolio is not enough to get hired for a job or attract new clients. You must also have a credible and memorable About Me page as it encapsulates who you are as a person and as a professional.

When you have a compelling “About Me” page, you can easily impress any hiring manager or client. It will help you stand out from the crowd and increase your chances of getting an interview, project or job.

In this article, we will discuss the importance of an “About Me” page and how to create an compelling page.

Why should your online portfolio have an “About Me” page?

An About Me page is a great way for potential clients and employers to learn more about who you are and what you do. This is an essential part of an online portfolio as it can showcase your professional brand. It’s also a great place to showcase any other skills that you feel are necessary for employers to be aware of. You can also specify how they can contact you if they like what they see.

Related: Free website builders to create personal online portfolio without coding

The About Me page is one of the most visited pages in any online portfolio. Basically, this site helps potential employers and clients decide if you’re a good fit for them. It’s also your best chance to convert portfolio visits into inquiries and inquiries into deals. Remember that this site may affect or nullify any potential job or project offer you may have.

How to write an “About Me” page

interest and stories

An “About Me” page is your chance to show potential clients and employers why they will benefit from hiring you over someone else who offers the same services as you. Here’s how you can create a powerful About Me page to land your dream job:


1. Know your audience

Before you start writing an About Me page, you must first understand your audience. Who do you want to hire? Are you a freelancer looking for clients or looking for a full-time job? Writing a client-facing “About Me” page is different than writing to recruiters. Remember, knowing your audience is the secret ingredient to writing a compelling About Me page. If you understand what your audience is looking for, you’ll be better able to persuade them.

2. Tell facts but sell stories

While facts and data about you and your skills may interest potential clients or employers, your story and personal experiences seal the deal. For example, you can share your likes, dislikes, and interests relevant to your field. This allows them to understand that you are human too and fosters the connection even before you meet them in person.

Related Topics: Red flags employers look for when hiring candidates

3. Share what you believe in

On your About Me page, you should also make some statements about things you believe in. If the goal of your online portfolio is to attract prospective employers, sharing your values ​​on your About Me page will give recruiters a clearer picture of who you are and how you work. Additionally, when recruiters see that your values ​​align with the company’s mission and beliefs, they will be more interested in contacting and hiring you.

4. Don’t forget your photo

profile photo

By adding a photo to your about page, you can build trust and credibility. This shows your potential clients and employers that you’re a real person and adds a face to your name and portfolio. But don’t just upload any photos. Make sure it’s professional and includes only you. Do not upload a selfie or group photo.

5. Tell your professional story

Aside from some little personal stories, be sure to share your professional journey as well. Consider talking about how you got to where you are in your career. This will highlight your previous work experience while also demonstrating your skills and expertise. For example, you can talk about how you started your career and acquired all the skills you now have.

Related: How to Write a Persuasive LinkedIn Summary (About Us Section)

6. Offer to help

If the primary goal of your online portfolio is to attract customers, make sure you include a link to the services you offer. This way they can easily see what you can offer them. If you don’t have a link to your services on your portfolio website, you can list them, but be brief. Don’t just focus on what you can do; Instead, focus on how you can help them solve their problems.

7. Highlight your best work

Don’t forget to add links to your best work on your About Me page. This is a quick way for readers to determine if you have the necessary qualifications to be hired for the position. At the same time, it proves the standards you have for yourself. You don’t have to add all your best work. Just pick three to five of your favorites that highlight your skills and create another link that takes them to all your samples.

8. Add testimonials

By adding testimonials to your about page, you can help people understand the benefits of hiring or working with you. Think of it as a confirmation letter; These testimonials show that you can provide effective service and deliver on your promises.

This can be either a sentence or a paragraph from your previous clients or employers, or you can even add a story to help them see your expertise in action.

Related: How to Nail Your Pandemic Job Search

9. Provide your contact information

Don’t forget to include how readers can reach you if they like what they see. Your contact information is a crucial element of your About Me page. You can either add your email address, phone number or even a contact form.

A call-to-action can also help persuade potential clients or employers to contact you. Finally, if you have a LinkedIn profile, you can add it here as well.

10. Use a friendly tone

Before you post your About Me page, be sure to read it again and out loud. This way you can check if there are any errors and see how your audio sounds. Your “About Me” page should sound professional and friendly at the same time. Make sure it doesn’t sound robotic, monotonous, and doesn’t use too much jargon that many people will find intimidating.

Your dream job is waiting

Even if you have the most impressive portfolio online, if you don’t have an “About Me” page, you may be missing out on many opportunities. An “About Me” page shows all the essential details about you and your career to help you find your dream job.

Your dream job should reflect your goals and aspirations. It can be difficult to find, but if you know what you want and it shows up on your About Me page, it’s easy to pull off.

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About the author

Kim Fernandez
(24 published articles)

Kim is a technical writer who is passionate about animal welfare and the environment. Author by day and reader by night, she enjoys acquiring new knowledge. She is an experienced researcher and advertising executive. In an alternate universe, she is a professional model.

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