You have a brilliant business idea and you’ve worked hard to create a website that reflects your brand identity and business vision: what’s next? There is no point in having a great website if it is not getting any traffic. And the best way to drive traffic to any website, regardless of what you’re selling or promoting, is to take advantage of the power of offpage SEO.
What is offpage SEO?
If you are new to the term, offpage SEO is an umbrella term that refers to any action you can take outside of your own website to control your website’s ranking on search engine results pages. Often, links to your website or website content are placed on other websites: In short, search engines see the frequency of mentioning your website on the Internet as a sign of its quality or usefulness and therefore display it better. Companies like MotherLink can save you time by doing off-page SEO on your behalf, regardless of your technical level.
How to tackle off-page SEO
As a small or young business, it’s easy to feel like your website is getting lost in the crowd, but effective off-page SEO can both increase brand awareness and drive massive amounts of organic traffic to your website. Here are some top tips on how you, as a website owner, should approach this yourself:
– Practice link building. Link building is one of the most popular off-page SEO marketing techniques, and you should take advantage of this for your own website. While Google suggests that the quality of your content is the most important factor in search engine ranking, in reality they evaluate the quality of your content by checking the number of backlinks received. To practice link building proactively, you can contact other webmasters and offer to share quality content with them, ask customers or influencers to share links about your products, or create your own links by adding them in comments that you make leave on other blogs and websites.
– Harness the power of social media. Social media is another very powerful source for offpage SEO as social signals can also show search engines that your content is highly regarded and therefore of high quality. Mentions of your brand can count as links, so they should be looked for in the same way when building your profile. Many new brands and small businesses are finding it easier to get comments on social media than links to their website.If you’re new to offpage SEO, this could be a good place to start.
– Build a brand image that you are proud of. After all, all of these off-page SEO practices are only useful if the brand image you are presenting is polished and reflects your brand. Find your niche, post something out of the norm (which relates to your line of business, of course) and you’ll find it much easier to stand out, gain links, and get noticed in an already saturated market.
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