PRSA Phoenix Chapter announces leadership for 2022

The Phoenix Chapter of the Public Relations Society of America (PRSA), a chapter of the nation’s largest professional organization serving the communications community, announced its leadership team and new board members for the 2022 term.

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Executive Committee members include:

• Erica Fetherston, Public Relations and Operations Manager at 10 to 1 Public Relations, President

• Heather Vana, APR, Avnet’s Senior Director of Communications, President-elect

• Kimberley Hoidal, MPA, Senior Public Relations Strategist at Sundt Construction, Secretary

• Rachael Clifford, Public Relations Executive at 10 to 1 Public Relations, will serve as Treasurer and Co-Chair of the Professional Development Committee

Krista Hinz, ASU Media Relations Copy Writer and Associate Professor at the Walter Cronkite School of Journalism and Mass Communication, transitions to the role of Immediate Past President in 2021 following her tenure as President. Other board members continuing their tenure are Marcia Brookey, MA, APR, Manager of Marketing and Communications at ASU School of Civic and Economic Thought and Leadership (APR Chair), Constance Halonen-Wilson, Public Information Officer at the City of Queen Creek (Professional Development Committee), Savannah Harrelson, Public Relations Manager at Childhelp (Professional Development Co-Chair), Nikki Hernandez, PR & Content Marketing Specialist at Homie (Membership Chair), and Cynthia Weaver, retired Public Information Officer for the City of Phoenix and the Phoenix Convention Center (DEI Liaison).

Valliere Jones, Head of Public Relations at Aker Ink PR & Marketing (Professional Development Committee), Herminia Rincon, Communications Manager at Sandra Day O’Connor College of Law at ASU (Professional Development Committee), Lisa Sass, Account Executive at Serendipit Consulting (Professional Development Committee) and Eric Jay Toll, Communications Manager at City of Phoenix Community and Economic Development (Membership Committee), were elected to new terms as PRSA Phoenix Board Members.

“We have assembled an excellent group of local PR professionals from diverse backgrounds and specialties to lead our initiatives and events over the next year,” said Erica Fetherston, President of PRSA Phoenix. “We are forward-thinking and bringing our industry together in new ways. After a challenging few years, PRSA Phoenix is ​​adapting to the challenges of the coronavirus pandemic.”

PRSA Phoenix will host its kickoff event on Tuesday, February 22 from 5:00 p.m. to 8:00 p.m. at ASU Sun Devil Stadium in Tempe. Attendance at the event is free for members and non-members and will be an opportunity for public relations professionals to learn about the chapter’s plans for the year ahead. Registration is available on the PRSA Phoenix website. Entrants will have the opportunity to update their professional profiles, network with peers and win a variety of prizes including a trip to Hawaii for the PRSA Western District Conference in April.

PRSA Phoenix plans additional networking, professional development and awards events throughout the year. The chapter’s signature Copper Anvils awards event is scheduled for September 22, 2022 at the Irish Cultural Center in downtown Phoenix. PRSA Phoenix assists local PR professionals in obtaining their APR, official accreditation in Public Relations. The chapter also runs a mentoring program for new professionals and those interested in careers in public relations.

Learn more about PRSA Phoenix and its initiatives, including membership information, at

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