Brands with Shopify stores can now build free ‘link in bio’ pages for their social profiles with Linkpop. The new service integrates Shopify’s secure checkout, and visitors can make purchases with only three clicks.
Shopify Linkpop link in bio page with ecommerce
Link in bio pages are often used in social media profiles on Instagram, TikTok, and Twitter. The pages have a list of links used to dispatch people to related sites. People use them in different ways. For example, musicians use them to link to their music on streaming services, while brands often use them to link to their products and services.
People with basic web design skills can code and host their own link in bio page. For example, Coywolf uses a custom-built link in bio page with free distributed web hosting via IPFS. It also leverages the Free Cloudflare plan to serve the IPFS site with a custom domain: coywolf.link.
Coywolf’s Twitter profile links to coyolf.link, a custom made ‘link in bio’ page
For those who don’t know how to code web pages, there are several WYSIWYG link in bio page builders they can choose from. Some of the most popular services include Linktree, Bio Link, Linkjoy, Milkshake, and LinkFolio. All of the services make it easy to design and populate the page with links.
Linktree link in bio page on TikTok
Link in bio page with native ecommerce
Link in bio pages have always linked out to other sites, and if a brand wanted to promote a product on its link in bio page, it had to link to its online store. That is, until now.
Shopify announced a new link in bio service called Linkpop. Shopify built its ecommerce capabilities directly into the link in bio page. Businesses using Shopify can add ‘shoppable links’ to their Linkpop page, and visitors can purchase products without ever leaving the link in bio page.
Add item to Shopify cart via Linkpop page
Shopify says Linkpop allows brands to lead customers to specific pages and products at the exact moment of interest in their feed, and then transform them from a visitor to a customer in seconds. Shopify claims that visitors can fully checkout in three clicks.
Link pop link in bio page example
Linkpop includes basic engagements metrics, including visits, link clicks, and clicks per visit. The service is now available to all Shopify customers, and it’s free.
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Jon Henshaw
Jon is the founder of Coywolf and the EIC and the primary author reporting for Coywolf News. He is an industry veteran with over 25 years of digital marketing and internet technologies experience. Follow @henshaw
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