The Phoenix-based restaurant improvement program goals to assist scale the supply enterprise – NBC 6 South Florida

The demand for food during the pandemic has increased, which has resulted in many restaurants spinning and developing new menu items and strategies.

One concept that resonates with local restaurant owners is a partnership with REEF’s NBRHD Restaurant Development Program.

“It’s a concept that works for us because it significantly lowers the capital barriers to entering new markets and scaling in general, so we can move very quickly from one location in Phoenix to multiple markets across the country,” said Della Heiman. Founder of Della Bowls.

Phoenix-based REEF is transforming underutilized spaces like parking lots that are placed on pods that resemble an upscale food truck. In the vessels, chefs prepare meals from various restaurants that customers can order via online delivery platforms such as UberEats, GrubHub and DoorDash.

“We’re taking the recipes and menus from a variety of restaurants, including local restaurants, and doing it again in a neighborhood near you,” said Uhriel Bedoya, general manager of REEF in Phoenix.

To help restaurant owners scale their delivery business, REEF is now launching a restaurant development program. Ten owners will be selected and will receive a $ 10,000 marketing campaign and a partnership spot on the Neighborhood Kitchens platform.

“REEF will take a hands-on approach to ensuring that the customer is successful and that these restaurateurs are successful. Yes, so there will be a mentoring component,” said Bedoya.

Panelists include Chef Michelle Bernstein, Chef Michael Schwartz, and NBC 6, and Telemundo’s culinary editor Kiko Suarez.

“Panellists will get everyone involved and see which of the attending participants have the potential to make the most impact in a short period of time,” Bedoya said.

Applications are possible until February 4th. To qualify, you must have fewer than three restaurants in Phoenix-Dade County. The link to the application is there Here.

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