The Phoenix Cocktail Bar UnderTow will reopen in the Century Grand building

PHOENIX – After a few months of construction, UnderTow, the award-winning cocktail bar in Phoenix, is ready to take its maiden voyage in its new home – next to its original location.

The cocktail bar, designed like the hull of a 19th century Clipper ship, will officially welcome its first guests on Friday evening, March 19th. Yes, reservations are required. We’ll come back to that in a moment.

Jason Asher and Rich Furnari, co-founders of Barter & Shake Hospitality, decided to move Sip Coffee & Beer’s bar near 36th Street and Indian School Road. The building next door – formerly Century Grand – is home to Platform 18, the impressive cocktail bar , which is modeled after a Pullman wagon, and the whiskey bar Gray Hen Rx with New Orleans flair.

The owners behind Sip are planning to open their own cocktail and martini bar 36 Below in the vacated space.

Furnari previously told ABC15 that the goal is to keep the UnderTow experience similar to what it was before, but that the move would allow them to enhance that experience by adding more audio and visual effects, decorations, and a little more seating .

“Just keeping the experience fresh and new is one of our goals because we want you to come back and discover old things that look new and new things that are definitely new,” he told ABC15 in January.

The new UnderTow is slightly larger than the original. They added six more seats to the bar, a second booth for six, an extra table for two, more portholes and cinema-quality sound, Furnari said.

The latest decorations include a new hand-carved bar top and “Emily”, a real figurehead who, according to bar manager Kristina Jones, was recovered from the bow of a ship.

The main entrance and check-in area has been converted into a whiskey rack house and has over a dozen large barrels, including the hostess booth.

For those who have been before, you’ll notice the thunderstorm and lightning effects, islands, ships, and whales sailing past through the portholes, and the eccentric line-up of shrunken heads and hidden gems.

Not to mention, Asher and Furnari are opening a second UnderTow in the Epicenter, a new residential and commercial development in Gilbert. No further details on this project have been released yet, but it is unlikely to open before 2022.

How to reserve

Reservations for any of the three bars – UnderTow, Platform 18 or Gray Hen – must be made online and in advance. There are no viewing appointments and no waiting lists. Appointments can be made through or

Reservations are valid for 90-minute sessions and are limited to groups of no more than six people. Masks are required upon entry but can be removed while seated. This is part of the state and regional guidelines.

There is a pre-paid fee of $ 25 per person that will be applied to the final bill. On its website, UnderTow said the purpose of the prepaid fee is to make sure they know how many people will be visiting per night and to keep last-minute cancellations and no-shows.

With Governor Doug Ducey lifting corporate occupancy restrictions, UnderTow plans to open at 100% capacity.

“The occupancy restrictions have been lifted. We are booking and occupying full occupancy. If you are not satisfied with this change in occupancy restrictions, we recommend that you do not make a reservation until you are comfortable to join us,” states the reservation website read. Details here.

The opening times are Tuesday – Thursday, 4:00 p.m. – 11:45 p.m., Friday, 4:00 p.m. – 1:15 p.m., Saturday, 1:00 p.m. – 1:15 p.m. and Sunday, 1:00 p.m. – 11:45 p.m.

3626 E Indian School Rd., Phoenix, AZ 85018

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