This week’s most interesting sports business stories

Even with the football behind him, Drew Brees has no plans to slow down.

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In this week’s SportsMoney Playbook: The Highest Paid Formula 1 Drivers, Giannis Antetokounmpo’s Marketing Opportunity, and a WNBA Expansion Candidate. Plus, why this retired NFL star is busier than ever.

Professional basketball

Hardware isn’t the only thing Giannis Antetokounmpo will likely benefit from his NBA Win the final. Experts say it will also trigger an avalanche commercial.

The to sunbathe and plant-based food packaging company footprint agreed to a long-term naming contract for the team’s downtown Phoenix arena. But it’s not just a naming rights deal.

The pieces for WNBA Expansion come together, and Oakland seems like a strong possibility.


A month in MLBThe new foreign matter rules have received mixed reviews, and one of baseball’s greatest agents is particularly outraged.


The unruly fan behavior at the Euro 2020 The final raised many questions about whether the UK and Ireland were bidding to host the World Cup 2030 can still succeed. The real challenge, however, will be when Saudi Arabia or China goes into the race.

ice Hockey

Owen Powerwho could be number 1 in the NHL Draft, includes a second season Michigan after Covid-19 took his typical college experience away. He is one of many interested parties who long for normalcy. The draft should take place virtually tomorrow and Saturday.

motor race

Kyle LarsonHis career almost imploded after giving a racial slur on a hot microphone, but after a year of atonement and a ton of success on the track Hendrick Motorsports‘Playing on the driver looks like it’s paying off.

formula 1 has always been a technologically advanced, data-intensive sport. Now it is using cloud supercomputing to refine its next generation of cars.

Professional football

Drew Brees hasn’t slowed since hanging up his cleats: he’s preparing to join in ABC as an analyst, leads restaurant franchises and works with brands. “I feel like I’m more busy in retirement than as a player,” he said.

Sports business

Now that college athletes can make money from their name, image, and likeness, MarketPryce is booming, more than 1,000 athletes and 250 companies are joining the online platform for sports marketing deals.

Featured story

Mercedes superstar Lewis Hamilton remains the best-paid driver in Formula 1.

Bryn Lennon / Getty Images

The highest paid drivers in Formula 1: Lewis Hamilton retains his place at the top of the field

After years of uncontrolled spending that saw top teams’ annual budgets surpassing $ 300 million, Formula 1 has finally put a cap on costs. However, one group avoids cuts: the drivers in the series whose salaries are excluded from the cap calculation. Mercedes superstar Lewis Hamilton is racing to the top with $ 62 million in expected revenue on the track for 2021, but his new rival is making up ground. Check out the ranking of the highest paid Formula 1 drivers.

Hot reading

Upon further review

The top nine highest paid Olympians in 2021 – five NBA stars, three tennis players, and one golfer – make it clear that the surest way to get out of Tokyo with a godsend this summer is to arrive with one. Kevin Durant claims first place on this list, but he didn’t land quite that high on our ranking of the world’s highest paid athletes. See what KD and the sport’s biggest stars have brought in.

The last word

“I often hear people say, ‘So football has to change the world now?’ Yes, it does. Because it can. ” – Jürgen Griesbeck

A growing number of companies see the need to make their business strategies meaningful, especially in the soccer world. DAZN, for example, announced an agreement to broadcast the UEFA Women’s Champions League on YouTube, which will usher in a new era of visibility for the women’s side of football. Meanwhile, Adidas is pledging 1% of its worldwide net sales from football to the social impact organization Common Goal. “Football is completely underestimated in terms of impact,” says Griesbeck, CEO of Common Goal. Read more about the rising trend of purpose-oriented partnerships.

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